The demand for luxury cars may have slowed down in the past
couple of years due to the economic downturn, but it gradually picked up
when the economy started to bounce back. This goes to show that ultra
expensive vehicles are still relevant despite diminishing purchasing
power or declining wealth. This also means that people pay a premium for
prestige, and one way to do this is to buy cars that only the filthy
rich can afford. However, just like in the ordinary car category, these
expensive cars have their own segments as determined by the car
manufacturers themselves.
The categorization is further fuelled by public opinion and critics' no holds barred reviews. In short, the segmentation has evolved based on the perception of the movers and shakers. Automobile manufacturers have created these cars with the wealthy big spenders in mind, and for good reason. There is a niche market so exclusive that it is highly profitable for carmakers.
The categorization is further fuelled by public opinion and critics' no holds barred reviews. In short, the segmentation has evolved based on the perception of the movers and shakers. Automobile manufacturers have created these cars with the wealthy big spenders in mind, and for good reason. There is a niche market so exclusive that it is highly profitable for carmakers.